Still Athleta is not considered to be a significant Rival for Lululemon in market on practical ground.ģ) Some of the key success factors associated with success of fitness and yoga apparel are good design and styling of the clothes. It can be seen that Lululemon is nearly alone in its strategic group with only a company called as Athleta beside it. Brand recognition of Lululemon is better than most of its competitors. The new retailers do not have such positive image in market. It has a positive improved image in market. Reform has its own physical change of retail stores. It has introduced its own performance based fitness and yoga apparel. The position of Lululemon on the strategic group map is different as compared to its rivals mostly because of the fact that the products offered by Lululemon are distinct as compared to competitors’. Segment sales are increasing but still the intensity of rivalry is not significant. Intensity of rivalry is not yet considered to be intense in this industry (Chu, Buckworth, Kirby, & Emery, 2009). Threat of substitutes does not create significant challenge because specific needs of customers cannot be satisfied by alternative companies. Supplier power is not unnecessary competitive force because Lululemon uses a concentrated Sourcing strategy which is Focus towards depending on key 5 supplies From Asian Pacific region.Ĭustomers related to yoga and apparel clothes have moderate to high level of bargaining power because this switching cost is less and they have better and more options available in market. Different significant athletic apparel well known companies have launched their yoga clothing lines in market. The future of Lululemon looks bright as the company is looking towards expanding its operations beyond North American market with implementation of broad differentiation strategy.ġ) Threat of potential new entrants is high in this market. The brand image of the company in market is strong and positive as compared to other competitors. It offers products in niche market and the line of product for the company is also comparatively small as compared to other competitors. It is Focus towards enhancing market share in North American market. The company is having its own chain of stores. Lululemon has been experiencing financial profits and gains in recent times with implementation of its focused differentiation strategy. The prices of Lululemon are mostly premium in nature. Lululemon is based in Canada and it offers premium quality athletic apparel in different kinds of prices. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that lululemon is employing?.What are the key elements of lululemon’s strategy?.What are the primary components of lululemon’s value chain?.What does a SWOT analysis reveal about the overall attractiveness of lululemon’s situation?.What do you see as the key success factors in the market for performance-based yoga and fitness apparel?.What does your strategic group map of the performance sports apparel industry look like? Is lululemon well positioned? Why or why not?.How strong are the competitive forces confronting lululemon in the market for performance-based yoga and fitness apparel? Do a five-forces analysis to support your answer.In a world of carbon fiber plates and huge stack heights, the Blissfeel 2 is a simple workhorse, to get you through easy miles. If you’re an overly stompy runner, I’d keep these shoes for shorter, easier miles, or for running on the treadmill.Īs someone who spends an awful lot of time testing running shoes, I appreciated the simplicity of these shoes. You’re not getting a huge amount of sink-in plushness in this shoe, but there is enough midsole foam there that you’re not feeling the sidewalk beneath your feet. The midsole foam isn’t overly soft, but this isn’t necessarily a bad thing. These shoes are definitely best suited for running gentle miles, up to a 10K or half marathon, as they don’t have enough responsiveness to be my go-to for faster miles. I’ve tested the Lululemon Blissfeel 2 on a number of different runs, from easy miles on tired legs to faster tempo sessions. Lululemon Blissfeel 2 review: Running performance The outsole looks pretty durable, and the original Blissfeel still has a good amount of grip after a year of me running and walking in it. Lululemon says it has designed a “durable, segmented outsole ideal for pounding the pavement.” The outsole of the Blissfeel 2 also remains unchanged - it’s still best suited to the road, and there are the same “pressure-mapped” areas of traction for grip where you need it most.
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